• Landscape brochure

• Branded brochure covers

• Brand Development and guidelines

• Square format 20-page brochure

• Brochure

• Newsletter templates

My Travel Side | Social Media Sweepstake Campaign 

• Over 5 million reached

• 10,000 likes

• 260 comments

• 300 shares/200 photo captures

• Nearly 8,000 sweepstakes entrees

Marketing Materials

Concept design and production of marketing materials for top-tier vacation ownership program. Award-winning leather-bound book is embossed and spot varnished. The inside has dual-sided fold-out pages. Matching collateral is spot varnished and also printed as a simulated varnish — 4c black on black

Components:

• Book - 2016 print award winner

• Brochure page

• Room key card

• Parking permit

Marketing booth in a theme park. The display needed to stand out in a busy environment. The color was the solution. Each freestanding kiosk has matching color-themed imagery on all three sides.

Off-site marketing booth. Engaging prospects with a chance to win by spinning the wheel.

Employee Engagement. The interactive chalkboard in the lobby has spaces to finish the sentence “With the extra money I would …” encourages employees to dream about how they would spend the extra money they could earn by referring a friend

The client's ask was to design a marketing booth that not only represents various vacation experiences and locations but also stands out in. a busy theme park environment. The 4 freestanding kiosk units each have vacation destination images that are color-themed on three sides so the visual experience is the same regardless of the prospect’s view.

Magnetic-interactive wall for a vacation-related corporate office. The objective was to remind employees that vacations are not just for customers, but for employees too. The panel on the far right is an interactive area where employees are encouraged to share their vacation photos.

Banner - Event graphics for B2C trade show

Customizable Pizza Box Label

Owners Meeting Creative

Collateral:
• Social Media Post
• Signage and Pop Up Banner
• Lapel Pin
• Staff shirts
• Membership Badge

Women on Their Way

Clients ask was to rebrand the corporate associate group Women on Their Way to be more inclusive of a male audience. Meetings drew a large female attendance hence the name Women on their Way, but a largely male audience was unaware the meetings were open to both genders until the relaunch of the brand. The air freshener and key ring promotional product giveaways were branded and car themed.

Collateral:
• Poster
• Business Card
• Membership Badge

Giveaways:
• Keychain
• Car Air Freshener

• An announcement for 2 resort openings

• ARDA awards party invitation

• Vero Beach Resort opening

Logo design and signage usage

• Midtown 45 NYC - Exterior entrance resort signage

• Presidential Reserve - Interior resort signage

Event Design Package

Created concept design and copy for a co-branded social media campaign focused on women’s health and well-being.

• Facebook, LinkedIn, and Instagram Posts

• Program

• Email Invite

• PowerPoint presentation template

• The Sharing Center Rebrand - New icon to accompany existing type design

• Vibe logo design

• Midtown 45 Logo - NYC Resort/hotel

• The Sharing Center Logo- 35th Anniversary

• Presidential Reserve Logo - Top-tier resort level for vacation ownership company

• Hope and Help logo designs applied

• Sonitrol Logo- 60th Anniversary (Top-Final)

Harcourt Brace

• Designed, art directed, and commissioned 22 award-winning illustrators like Eric Carle and Marcus Pfister to illustrate reading covers for the Harcourt School Publishers K-12 reading program. Managed production schedules, budgets, and production of blind embossed-hex printed books.

• Book cover design for Math is Murder.

• Early Readers book covers and spread designed by Bob Holt. The Hallmark creator of Yoyo and Hoops.

• Lesson page from Harcourt’s Math Advantage kindergarten program

Other Publications not shown:

Ocean Realm Magazine - Art Director

The Divers Guide to Florida- Designer/Production

Columbia Pictures Publications - Designer

Florida Sportsman Publications - Designer

Harcourt Brace - Designer/Art Buyer

• Misc ads

Request

Digital ad design targeting vacation ownership prospects and members of a national rewards program.

Elevate Online Event

The design, copy, and graphics for this online virtual event were created for a women’s empowerment and equity summit. I wanted to convey empowerment in all the creative and chose the Phoenix rising and modified fonts to imply growth and upward movement

Because this was a mixed event of members and non-members and a recruiting opportunity too, I created a zoom background for all the members to use so that our guests would be able to identify our members and also see the vast diversity of the nearly 100 women members.

• Facebook, LinkedIn, and Instagram posts

• Evite event

• PowerPoint

• Zoom Virtual Backgrounds

Annual Owners Event

The client’s request was to create a name, logo, and theme for an interactive event that could be used in any city.

Event Materials:

• Banners

• Name Tag

• Social Media Post

• Lapel Pin

• Staff Shirts

• Event banners

Poster - The request was to use a superpower figure in a sales poster. Being a corporate piece, I had to keep it more on the professional side but felt there were opportunities to add some levity to the piece by incorporating cartoon graphics.

Split Image - Direct mail piece was a visual representation of how one could transition from active duty to a corporate position.

• Kindergarten packaging for the Trophies program. Commissioned art, concept sketches, and art direction

• Kindergarten packaging for the Signature program. Commissioned art, concept sketches, and art direction

Packaging Note: Multi-piece die-cut packaging houses the complete education program with space for over 20 components,

• 4-sided tabletop promotional piece

• Close up of logo design

Created program name and concepts for marketing campaign

• Folder

• Representatives card

• Posters (not shown)

• iPad sales tool (not shown)

Concept, design, and copy creation for The Sharing Centers #GivingTuesday Campaign. This community-corporate-sponsored fundraiser promotes a match for donations. The campaign targeted the Central Florida community with digital ads, social media posts, and various media sites.

Logo and concept design

• Easel back

• Door hanger

PROJECT OVERVIEW
Fortune 500 company with over 1200 employees in one building requested a campaign to reduce congestion in elevators by familiarizing employees with stairwell locations. The goal was to reduce wait times in elevators by encouraging employees to take the stairs, and also align with their corporate Be Well health initiative.

SOLUTION
I conceived and created this campaign to add some levity to the subject and also to be a directional tool. The idea behind the “Just one flight” campaign was to bring awareness of the health benefits of taking just one flight of stairs.

The campaign launch materials had a stairwell tracker, stickers given to stair users, and information about ongoing incentives to keep employees engaged.

Corporate did see a 10-15% reduction in elevator traffic and new-regular stair users.

LAUNCH MATERIALS

• 5 door cling posters

• Brochure to track stair usage

• Stickers/acknowledgement for taking the stairs

• Banners (not shown)

• Elevator button stickers

Golf Cart Wrap - Request was to design a branded cart wrap. Some of the challenges I had involved the vehicles uneven areas that limited space for copy. Also, the wiper blade was off centered and mounted to the front of the cart. My work around was to use that blade as a place to hang the rope art of the sign from.