Digital Campaign

Concept, copy, and designs for digital campaign - Operation Good Samaritan. Fuel Your (love) Tank and Separate but Together were two of the campaigns I created for the non-profit, The Sharing Center. This was their first digital campaign replacing an in-person fundraiser— launching one month into the pandemic and the first week of quarantine.

The first campaign, Not Filing Your Tank was intended to connect with those working from home. The ask was to share one tank of gas. The call to action was to donate the money they would have spent on one tank of gas (if not in quarantine).

The second campaign, Separate but Together, also launched the same week of the quarantine when the community was beginning to feel the stress of separation and isolation—encouraging donors to come together to help their neighbors.

The campaigns were a great success and exceeded the projected fundraising goal by twelve times. The campaign launched on all social media platforms and in digital ads.